Stone Enjoy By 07.04.14 IPA
Brewed by: Stone Brewing
Beer Classification and Specs
- Style: IPA
- Variation: Imperial (Double)
- Limited: 35 days
- ABV: 9.4%
- IBU: 88
Notes: Bottled on 05.30.14 with Enjoy By date of 07.04.14.
Brewer’s Notes and Ingredients
You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.
More Stone Enjoy By 07.04.14 Images
Artwork: Stone gargoyle warrior head, with “Enjoy By” script and “07.04.14” date in block letters.
Color: Semi-transparent copper.
Aroma: Pleasant mix of mild hops accentuated by pine or evergreen.
Arrived in: 22 oz Bottle
Served in: Goblet
Obviously the whole point to Stone’s ongoing Enjoy By IPA series is to drink the beer by the large date printed on the bottle. It’s the same IPA recipe each batch, dated to 35 days after bottling date. Stone takes extra care in handling the produced brew, which gets stored and shipped under refrigeration.
Stone should really be applauded for their Enjoy By IPA fresh beer initiative. Craft beer is getting more expensive, and there’s nothing worse than shelling out for an IPA, only to find its starting to spoil.
Maybe you drink beer right after you buy it in the store. But how long has it been sitting on the shelf, and was it properly stored during that time? Sometimes its nice to buy some bottles, drink a few, and save a couple more for later. Enjoy By gives you the peace of mind to be able to do that.
You can also track the freshness online with via Stone’s retro flip-down clock. It counts down until the current batch is no longer fresh, then sits idle for a few days. Once a new dated series is underway, the clock comes back to life indicating “Brewing,” “In Bright Tank,” “Bottling,” and “Shipped” (and to what states), at which point the 35 day clock begins.
If you enjoy piney IPAs, Enjoy By is a must…
This was Enjoy By 07.04.14, and we cracked ours at 8:10PM on June 20th, leaving 13 days, 3 hours and 50 minutes of guaranteed freshness. Just like is said on the bottle, it was “Devastatingly Fresh.”
This IPA showed a minimal amount of carbonation in the glass, with a few trails of pin-sized bubbles. It poured a pretty weak head, so the second glass I intentionally tried to foam up, but it didn’t do much either.
It left a pinkie thick layer of suds, which faded rather quickly. Not much lacing either, but a pencil-thin covering of ultra-fine bubbles did remain on the almost stagnant liquid line.
Enjoy By was fairly light-bodied for a double IPA. And as soon as you took a drink, it was reminiscent of Stone’s Holy Grail of mouthfeel perfection, Levitation Ale. Its pillowy texture also prevented it from seeming overly boozy, even though the ABV was a significant 9.4%.
Enjoy By did not feature much discernible flavor until you got to the finish, but that is what made this beer so tasty. In mid-drink, Enjoy By exploded into a robust piney finish. Like pine needles, pine cones, pine tar — any resinous pine.
As it tingled on your tongue, the evergreen continued to intensify, like a runaway freight train filled with coniferous cargo. Sniffing for the evergreen aroma in the glass, then sipping to keep the pine resin going was the definitive way to “enjoy by.”
Final Score: 3.5/5
Stone’s Enjoy By campaign is a fresh idea (pun intended), and provides it’s drinkers with the comfort of purchasing an un-spoiled bomber to Enjoy By __.__.__. Their commitment to a freshness guarantee is this beer’s selling point, along with that snappy pine kicker.