Analyzing Budweiser’s Hypocritical, Anti-Craft Beer Super Bowl Ad
A couple of weeks have gone by, and the dust has finally settled from Budweiser’s Superbowl ad. Well, almost… No, actually the dust will never settle.
Budweiser’s commercial, coupled with the purchase of Elysian Brewing, was their opening volley in a war with the craft beer industry. Their ad was desperate, and both ignorant and arrogant at the same time.
Jim Vorel from Paste Magazine provides a blow-by-blow account of the irony and hypocrisy packed into Budweiser’s inflammatory Superbowl ad.
You can read the full story at: Analyzing Budweiser’s Hypocritical, Anti-Craft Beer Super Bowl Ad.